Andrew Parsons Media Group (APMG)
media and crisis management | television production | photography | creative services | marketing
About APMG
A long history of media and media production
Andrew Parsons, founder of Andrew Parsons Media Group (APMG), has worked in broadcast news media in Australia and overseas for over three decades. An experienced television operator and accomplished photographer, Andrew’s working career also spans public relations, marketing and corporate media and communications. In addition to continuing to operate (owner/operator) APMG as a freelance media agency, Andrew has held senior executive roles in media and communications for large agencies since 2003.
Why choose APMG?
Based in Dubbo (Central West NSW), APMG provides specialised media and broadcast production services usually only found in metropolitan areas. With extensive media connections across Australia’s leading broadcast networks and the ability to provide unique specialised services such as LIVE broadcast television, APMG has been a media ‘go to’ in western NSW since 2019.
Specialised media skills and services
In addition to television production, APMG provides specialised services, such as: video post-production, commercial photography, marketing, creative services (copy writing, advertising, graphic design), public relations advice and strategic planning, and media and crisis management. This includes access to other specialised services provided by third parties in collaboration with APMG.
OUR TV BROADCAST WORK
Broadcast and production work
Over the past decade, APMG has worked with and provided field assigments and LIVE television work for Australia's leading broadcasters and production houses. From news, current affairs, features and production, Andrew Parsons brings over three decades' media and television exepriecne to a diverse range of broadcast assignments. This includes field producer, camera operator and 'fixer' for work done with metropolitan newsrooms, production houses, and broadcasters across regional NSW.
Video News Release in action
In 2024, Andrew and his wife went on their second consecutive holiday to East Africa (Tanzania and Uganda). While travelling, Andrew noticed a large number of Australian toursist, many from regional areas, and decided to produce a media release using tour operatior, Bobby-Jo Safaris, local tourism suppliers, and tour guests as talent. Combined with the vision Andrew captured over five weeks in East Africa, APMG issued a media release on 9 October 2024highlighting the large number of Australians on tour in Tanzania and Uganda.
Example of a Video News Release
This is an example of the type of production APMG provides to support, via VNRs, the media releases we produce for clients. This in an example of a VNR that accompanied the media release we issued on 9 October 2024 to highlight Australian tourism in East Africa, and the ongoing growth and success of a Central West-based tourism operator, Bobby-Jo Safaris (https://bobbyjosafaris.com/)
Media management in action
APMG provids end-to-end media management, including public affairs and production requirements for a wide range of media projects. In 2024, APMG provided pro bono support -- as part of our commitement to supporting 'women in buisness' -- to professional zookepper turned children's author, Lucy Melo for her book, A Good Heart. Lucy penned the children's book which follows the story of Asian elephants Tukta and her little brother Jai Dee. APMG produced the media release, managed the media contacts and media content distribution, and provided support to Lucy ahead of the event.
LIVE television crosses from the field
While working in a previous role, the experience and media contacts Andrew brought to that role were extensively used to support Central West NSW's media and public information response to COVID-19. One key area was rebuilding confidence in toursim through media exposure. Andrew -- in his then professional capacity -- produced (including talent-wrangling, technical operations, and field production) over 50 LIVE telelvion crosses to metropolitan media during 2022. This is an example of the LIVE field production services that APMG now supports across regional NSW and further afield vis Sydney Teleport Services (STS).
WHAT CAN APMG DO FOR YOU - TODAY?
LIVE TV production
Media and crisis management
Television production
APMG has access to Australia's leading teleport services via LIVE-U. Connect direct to your newsroom or program from Western and Central Western NSW or further afield. CONTACT us for more information.
Television production
Media and crisis management
Television production
APMG has provided field production assignments for most major Australian broadcasters, including television news, features programming, award-winning programminmg, and TV advertising.
Media and crisis management
Media and crisis management
Media and crisis management
Andrew Parsons is a media and communications professional with over three decades’ experience, two decades serving as a senior executive in corporate and government communications. APMG can support you with media training to get ahead of the curve in a crisis. CONTACT us for more information.
Video post-production
Connecting you with our network
Media and crisis management
APMG can not only produce and shoot your assignment, with over three decades’ experience in post-production editing, we can manage the complete workflow of your media project - from concept to final delivery.
Photography
Connecting you with our network
Connecting you with our network
APMG photography assignments cover a wide range of disciplines. From studio-based photography under lights, and portraiture, through to sporting events, event photography, news, and product photography. CONTACT us for more information.
Connecting you with our network
Connecting you with our network
Connecting you with our network
APMG works with a diverse network of collaborators across a range of media skills. These include graphic design, advertising, marketing, field producers and more. CONTACT us for more information.