About APMG
The APMG Story - about us
Andrew Parsons (owner/operator of APMG) started his media career in commercial radio while still attending senior high school. After completing the final HSC exam, the next day marked the beginning of a fulltime television career. This TV career spanned television operations, on-air weather presenter, commercial production camera/producer, and eventually television news operations in Australia and overseas.
A career in broadcast media shifted into corporate media. Andrew has held senior and senior executive roles in the Australian Government (including Government Business Enterprise), NSW Government, and NSW Local Government.
Andrew and his professional network bring a wealth of experience in crisis management, media training, news gathering, television commercial production, advertising, marketing, graphic design, television program production, commercial photography, audio production, strategic digital content creation, and television/audio post-production.
Senior executive experience across media and communications
While TV production and creative services are a passion skillset and the most visible service APMG provides, it is Andrew's unseen key strengths that fully complement the overall service offering to clients. With over two decades’ senior executive/senior leadership experience in public sector media and communications, Andrew offers clients a scalable blend of ‘hands on’ strategic and tactical media, communications and public affairs capabilities.
These are high-level crisis media and communications skills that have been tried and proven across fast-paced agencies like NSW Police Force, Fire & Rescue NSW, Department of Immigration and Citizenship (now Border Force) and the Australian Federal Police (AFP). Similarly, Andrew's skills and experience encompass public affairs, community engagement, and marketing across infrastructure, NSW local government, and the Commonwealth integrity and regulation environment.
Crisis management and training
There is no other environment than the emergency services and high-profile public sector agencies to exercise crisis and brand reputation management – daily.
No two crises are the same and sometimes the ‘handbook’ must give way to ‘outside the square’ dynamic leadership, thinking, experience, actions, and activities. This is something Andrew has been professionally recognised for - bringing that experience/capability to the APMG service offering for clients.