About APMG
The APMG Story - about us
Andrew Parsons (owner/operator of APMG) has worked in the media since 1989, starting his career in commercial radio while still attending senior high school. After completing the final HSC exam, the next day marked the begining of a fulltime television career in 1991. This TV career spanned television operations, on-air weather presenter, commercial production camera/producer, and eventually television news operations in Australia and overseas.
A career in broadcast media shifted into corporate media in 2003. Andrew Parsons would go on to hold senior and senior executive roles in the Australian Government, NSW Government, and NSW Local Government.
Andrew and his professional network across APMG bring a wealth of experience in crisis management, media training, news gathering, television commercial production, advertising, marketing, graphic design, television program production, commercial photography, audio production, strategic digital content creation, and television/audio post-production.
Senior executive experience across media and communications
While TV production and creative services are a passion skillset and the most visible service APMG provides, it is Andrew Parsons' unseen key strengths that fully complement the overall service offering to clients. With 22-years’ senior executive/senior leadership experience in public sector media and communications, Andrew Parsons offers clients a scalable blend of ‘hands on’ strategic and tactical media, communications and public affairs capabilities.
Andrew offers high-level crisis media and communications skills that have been tried and proven across fast-paced agencies like NSW Police Force, Fire & Rescue NSW, Department of Immigration and Citizenship (now Border Force) and the Australian Federal Police (AFP). Similarly, Andrew Parsons' skills and experience encompass public affairs, community engagement, and marketing across infrastructure, NSW local government, and the Commonwealth integrity and regulation environment.
Crisis management and training
There is no other environment than the emergency services and high-profile public sector agencies to exercise crisis and brand reputation management – daily.
Andrew Parsons’ professional resume is supported with over two decades learned experience working in high-profile and ultra high-tempo roles.
No two crises are the same and sometimes the ‘handbook’ must give way to dynamic leadership, thinking, experience and ‘out of the box’ actions and activities. This is something Andrew Parsons has been professionally recognised for across two decades and brings that experience/capability to the APMG service offering for clients.