Broadcast work
Broadcast and production work
Over the past decade, APMG has provided field production assigments and LIVE television work for Australia's leading broadcasters and production houses. From news, current affairs, features and program production, Andrew Parsons brings over three decades' media and television exepriecne to a diverse range of broadcast assignments. This includes field producer, camera operator and 'fixer' for work done with metropolitan newsrooms, production houses, and broadcasters across a diverse range of assignments.
Video News Release in action
In 2024, Andrew and his wife went on their second consecutive holiday to East Africa (Tanzania and Uganda). While travelling, Andrew noticed a large number of Australian toursist, many from regional areas, and decided to produce a media release using tour operatior, Bobby-Jo Safaris, local tourism suppliers, and tour guests as talent. Combined with the vision Andrew captured over five weeks in East Africa, APMG issued a media release on 9 October 2024highlighting the large number of Australians on tour in Tanzania and Uganda.
Example of a Video News Release
This is an example of the type of production APMG provides to support, via VNRs, the media releases we produce for clients. This in an example of a VNR that accompanied the media release we issued on 9 October 2024 to highlight Australian tourism in East Africa, and the ongoing growth and success of a Central West-based tourism operator, Bobby-Jo Safaris (https://bobbyjosafaris.com/)
Media management in action
APMG provids end-to-end media management, including public affairs and production requirements for a wide range of media projects. In 2024, APMG provided pro bono support -- as part of our commitement to supporting 'women in buisness' -- to professional zookepper turned children's author, Lucy Melo for her book, A Good Heart. Lucy penned the children's book which follows the story of Asian elephants Tukta and her little brother Jai Dee. APMG produced the media release, managed the media contacts and media content distribution, and provided support to Lucy ahead of the event.
LIVE television crosses from the field
While working in a previous role, the experience and media contacts Andrew brought to that role were extensively used to support Central West NSW's media and public information response to COVID-19. One key area was rebuilding confidence in toursim through media exposure. Andrew -- in his then professional capacity -- produced (including talent-wrangling, technical operations, and field production) over 50 LIVE telelvion crosses to metropolitan media during 2022. This is an example of the LIVE field production services that APMG now supports across regional NSW and further afield vis Sydney Teleport Services (STS).